Prinova’s mission is “Customer First” and our vision is “One Global Prinova.” Prinova is well-known throughout the world for the safety of its supply chain, expertise and customer service concerning ingredients. By expanding our high-value-added services, we have evolved and grown. We are currently differentiating ourselves utilizing the full range of the Group’s portfolio, including ingredient sales, premix manufacturing, flavor manufacturing, powder product development and contract manufacturing, so that each of our customers can conduct business in accordance with their needs.
Prinova has three pillars of growth. The first is its specialized knowledge on supply chains and their safety. During the spread of COVID-19 and the ongoing logistics crisis, this pillar assisted us in strengthening customer service. The second pillar is to leverage our strengths as “One Global Prinova” through collaboration to bring out the capabilities of the companies we have acquired. We will generate new synergies and enhance our customer value propositions through these efforts. The third is our ability to build strong and optimal supplier relationships that meet customer needs regardless of the size of their business, through global business operation.