As brands accelerate their Environmental, Social, and Governance (ESG) initiatives, there’s a clear need for a solution that aligns sustainability with performance—without compromise.
TiMELESS® Case Study: A New Standard in Sustainable Coffee Packaging Overview
July 3, 2025
Overview
Each year, billions of coffee bags are sealed using single-use plastic one-way degassing valves—small components that, despite their size, contribute significantly to global plastic waste. These valves serve a functional purpose: they allow freshly roasted beans to release carbon dioxide while maintaining freshness and shelf-life. But as environmental concerns grow and regulatory pressures intensify, this long-accepted industry norm is being called into question.
Developed by MIB Co., Ltd. and distributed by the NAGASE Group, TiMELESS® represents a breakthrough in packaging innovation. This patented, plastic-free degassing solution eliminates the need for traditional valves—delivering the same gas venting benefits roasters depend on, while significantly reducing environmental impact.
The Challenge: Balancing Freshness with Responsibility
For coffee brands, preserving flavor and aroma is non-negotiable. Conventional plastic valves have enabled that—but at a mounting cost:
These small components are rarely recyclable and contribute to mounting plastic pollution.
Valves add an extra step in the packaging process, requiring additional components, machinery, and labor.
In the U.S. alone, it’s estimated that 1.85 billion plastic valves are used annually in coffee packaging.
The Solution: A Smarter, Valve-Free Design
TiMELESS® reimagines degassing from the ground up. Rather than using an external mechanical valve, it integrates a micro-channel directly into the seal of the packaging film. This proprietary channel enables carbon dioxide to vent naturally while minimizing oxygen ingress.
Key Advantages of TiMELESS
Fully integrated into the film, eliminating the need for separate plastic valves.
Available as pre-made bags or for use on automated vertical form-fill-seal (VFFS) lines.
A patented solution backed by proven technical performance.
The Impact: Measurable Results, Meaningful Change
Brands that adopt TiMELESS® can remove up to 1 gram of plastic per bag. Across the U.S. market, that equates to more than 1,800 metric tons of plastic waste avoided per year.
But the benefits go far beyond environmental metrics:
Reduced Packaging Costs – No need to purchase, inventory, or apply a separate valve.
Streamlined Operations – Simplified workflows and fewer mechanical failures.
Enhanced Consumer Appeal – Sleek, modern packaging with a clear sustainability story.
Future-Proof Compliance – Supports alignment with U.S. and Canadian single-use plastic reduction mandates.
Why It Matters
TiMELESS® empowers coffee brands to lead with purpose—demonstrating a tangible commitment to environmental responsibility without sacrificing quality or profitability. Whether you’re a small-batch roaster or a global distributor, adopting TiMELESS® is a clear and compelling way to reduce waste, lower costs, and elevate your brand.
This is packaging that performs—and makes a difference.
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