NAGASE to Present “Healthy Indulgence” at the IFT16, Featuring TREHA® in Energy Drinks and Donuts
July 6, 2016
NAGASE, a leading innovator in food ingredients, will serve a grapefruit energy beverage and glazed donuts at IFT16, to highlight the multi-functionality of TREHA® in beverage and bakery applications. TREHA® is a unique, high performance food ingredient with consumer benefits for freshness, flavor, and texture. NAGASE will be at booth number #3817 at IFT16, held in Chicago from July 16-19, 2016.
“Grapefruit energy blast” beverage – This refreshing clear beverage contains 40% grapefruit juice concentrate, essential B vitamins, caffeine, and stevia for sweetness. It features TREHA® for off-note masking and creating a rounded, pleasing overall flavor. “Consumers are looking for better-for-you beverages but will not compromise on flavor,” said Sharrann Simmons, senior business manager at Nagase America. “TREHA® masks the off-notes of high intensity sweeteners and vitamins, plus modifying the intense astringency associated with flavors like grapefruit juice.”
“Superfine” glazed donut – These indulgent glazed donuts feature TREHA® for extended shelf-life and enhanced glaze appearance. Over time, donut glazes absorb moisture, becoming sticky and unappealing. This is especially true for yeast-raised donuts, with a characteristically more tender texture. TREHA® helps control moisture migration, producing a stable glaze that exhibits less stickiness over storage, while maintaining a clear, shiny glaze. “TREHA® enables product formulators to extend the freshness shelf-life of donuts with benefits for distribution and reduced food waste, not to mention improved profitability,” said Sharrann.
Delivering over 180 years of Japanese quality, NAGASE manufactures a variety of functional ingredients for food and beverages, including Pullulan, SUNMALT®-S maltose, and many specialty enzymes. TREHA® is manufactured from start via a proprietary enzymatic process.
For more information visit nagase.com.
Contact: Michael Moses, 212-703-1343, michael.moses@nagase-nam.com.
About Nagase America:
Nagase America is a global leader in innovative solutions for the chemicals, plastics, electronics, life sciences and automotive markets. We are a member of the Nagase Group, founded in 1832 and now encompassing over 100 companies in 20 countries and over 6,000 employees globally.
For more information, visit nagase.com.
Related News & Events

Optical Film Manufacturers Are Expanding Their Reach as Demand for Their Product Continues to Grow
Explore how optical film manufacturers in Japan partner with NAGASE and its customer matching service to help their sales and marketing efforts in China.
Learn More
Improving the Shelf Life of Bakery Products
Find out how our team worked with businesses in the bakery industry to improve shelf life through specialized additives and packaging solutions.
Learn MoreWe’re Here to Help
Complete the following fields with your information, as well as a short, detailed description of your request and a NAGASE Specialist will be in touch with you shortly.