Colors & Advanced Processing Department
At NAGASE, our history in the Colors & Advanced Processing field is a rich one. We focus on reducing costs and offering materials and coatings to meet a wide range of customer needs. Our goal is to provide customers with paints and coatings that are unique and environmentally friendly.
Made up of four main product groups—including digital printing supply, colors and additives, functional film materials, and polymer products—our Colors & Advanced Processing Department takes a platform-like approach to maximize collaboration and knowledge-sharing. This collaborative structure, combined with our extensive group manufacturing capabilities, allows us to work with customers to develop new technologies, products, and services.
- Products and Services
- Key Industries
- Major Group Companies
Value Through Kansei
Recently, the concept of Kansei, the idea creating products that appeal to all five senses, has become very popular in the world of Japanese manufacturing and is now being practiced globally. A product created with the aim of achieving “Kansei Value” is thought to heighten customer satisfaction and trust.
At NAGASE, we have been able to consistently offer Kansei Value to our customers by leveraging the consumer insights gained over nearly two centuries. We remain committed to delivering Kansei through premium colors, materials, and functions that are both visually and sensually appealing.
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